The development of viable careers – in particular the training of entrepreneurs, designers, therapists, and media professionals in service of the country and its people.
To broaden knowledge by continuous research and to stay in touch with the most recent teaching methods and career-orientated developments.
To respect the uniqueness of each individual enabling each person to realize the industry related possibilities and opportunities.
To always strive towards the highest standards in training, ethics, integrity and helpfulness and to assist our students in making their chosen profession a pleasure as well as a success.
To motivate our staff to always make a positive contribution to the advancement of the world of health, lifestyle and business, nationally as well as internationally.
To motivate both students and staff to strive towards excellence in the fulfilment of their dreams.