The development of viable careers – in particular the training of entrepreneurs, designers, therapists, and media professionals in service to our country and its people.


To broaden knowledge through continuous research.
To stay abreast of the most recent teaching methods and career-orientated developments.
To respect every individual’s uniqueness and so enable them to realize their full potential.
To always strive towards the highest standards in training, service delivery, ethics and integrity and to assist our students in making their chosen professions rewarding as well as successful.
To motivate our staff to continuously make a positive contribution towards the advancement of the world of health, lifestyle and business, nationally as well as internationally.
To motivate both our students and staff to strive towards excellence in the fulfilment of their dreams.